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Simple Tips To Rank High In Google’s Search Engine



Search engines such as Google
are seen as black boxes that hand
out page one search rankings for
websites and blogs based upon
secret and mysterious calculations. In essence that is true.

Hundreds of scientists and
mathematicians are constantly
working in quiet rooms to
increase the artificial intelligence
of its search engine.

Some search engine optimisation
experts have used devious means
to try and trick Google into getting
ranked high in search results.
This has been done via tactics
such as “Black Hat SEO” that are
used to try and fool Google.

Google doesn’t encourage these
activities and is constantly fine
tuning its search algorithms to
eliminate these practices.

Google’s objectives is to ensure
that it is always delivering search
results that users find relevant,
interesting and also timely. If they
don’t keep doing this then people
will stop using Google and then
its $30 billion of revenue it earns
off search advertising is under
threat. 

Also breathing down its neck are rapidly growing social sites such as Facebook that indirectly are providing alternatives to Google (rumors are constantly circulating that Facebook is building its own social search engine). If Google doesn’t continue to deliver then its whole existence is heading for a slippery downward slope of Web extinction.

In the last 2 years Google has
increased the importance of
usability such as measuring the
speed of websites and sites that
are producing unique content ,
hence the targeting of content
farms and de-ranking them.

Google Loves Unique Content
What Google does like is great
unique content. We have seen the
rise in importance of content
creation and curation as a
marketing tool over the last few
years. People use the web to find
information, that is why Google is
putting such a high value on
unique content. Creating great
contagious content that begs to
be shared such as videos, blog
posts and ebooks also has a big
side benefit. That benefit is that
people will link to your website or
blog and hence Google gives you
big ticks in its search engine
calculations the more often back-
links are created to your blog and
website from other websites.
This is is where the tactic of
“offsite optimisation” starts to
make its importance and presence
felt and should be included in
your SEO strategy. This is the final
stage of getting Google to like
you. 

Off-page Optimization

SEO experts generally agree that
off-page link building techniques
can contribute around 80% of the
effectiveness in any SEO
campaign. Off-page optimization
or building links, is by far the
most important activity for
assisting us in getting our website
well ranked in search engines.
And the key driving force in this,
is backlinks.

Back Linking

The Importance of “Back Links
A link, or back-link, is the link that
you use to be brought to another
page. Backlinks are incredibly
important because they are
basically like “votes” for your page
that tell search engines that other
webpages like and utilise your
page for information. The more
websites that you have linked or
“voting” for your webpage, the
higher your ranking will be.
Though, not all votes are weighted
the same, as links from the
homepage of major websites, like
the Australian Government
australia.gov.au, amazon.com or
facebook.com, are going to be
worth a lot more than a lesser
known website.

So here are tips for easy link
building:

Tip 1: Competitor analysis
Assuming you won’t be getting
many links from those major sites,
there still are easy link building
tactics available to you. Begin
your link building campaign with a
competitor analysis. Basically, you
want to repeat what your best
competitors are doing, as one of
the key link building principles is
to match and exceed your
competitors. Meaning, if you can
go through and match all the links
they have, or at least a majority of
them, and find a couple of other
ways to get additional links that
they don’t have, you will be able
to easily surpass them in
searching ranking result. 

Tip 2: Content, content and
content
As always, the best way to
encourage people to link to your
website, is by consistently
providing new, compelling and
useful content. Content, content
and content, to steal a well
known phrase.
Creating compelling, relevant
and useful content; such as
writing about your products,
industry, general current market
information with keyword
oriented useful content will likely
influence your website more
than any of the other factor
discussed here. After the Google
Penguin update, regularly posted
quality content is the
recommended method to getting
more traffic to your website.
Ideally you should post at least
2 new articles per week, more
being better, as Google will
favour websites with frequently
updated material that contains
unique and relevant content.
And if your website offers good
content, other websites will
naturally want to link to you as
well.
When you are posting articles,
don’t forget to apply the same
principles of Title tag and Meta
Description to your articles, and
don’t forget to include your
desired keywords or phrases.

Tip 3: Guest blogging
Other ideas for a successful link
building campaign include guest
blogging. The general idea
behind guest blogs is to get a
link to your website posted on
an already established website/
blog. These links tend to carry
more weight in Google because
they are harder to acquire. Some
sites will have very stringent
requirements for the types of
articles they will accept, so links
from these sites have more
value. Another popular and
highly successful method is to
contact bloggers or webmasters
in your niche and simply ask
them for a link. Or, ask to be a
guest blogger for the sole
purpose of getting the chance to
link your guest blog posting
back to your site. Establishing
relationships with reviewers,
authors, professors, enthusiasts,
topic experts or anyone else who
is operating a website in your
niche area, whether it be through
social networking or message
boards, is a great way to build a
network of people who might be
willing to reference your website
in their content.

Tip 4: Join web 2.0 site
Joining a web 2.0 site is an
excellent method of developing
search engine friendly links. If
you are not familiar with the
name, web 2.0 is the term used
to describe websites that have a
social networking component to
them. Sites like Squidoo,
StumbleUpon, and Delicious
generate most of their content
from the site users themselves.
These types of pages facilitate
interactive information sharing
as well as collaboration, where
you yourself can add articles
that include up to 9 free
backlinks per article to your
website. Don’t duplicate any of
your existing articles on your
website and use them for either
Squidoo or HubPages though, as
search engines are filtering out
content that way.
The best way to build links and
create strong SEO benefits
through Squidoo.com is by
creating unique content that
focuses on your keywords.
Always try to incorporate
multimedia, such as videos or
images to gain more trust and
authority quickly. It only takes a
few articles until you’ll be able to
add on a number of backlinks in
your articles to your main site. I
also really like Squidoo’s RSS
feed widget, as this gives nice
backlinks plus context to the
links, which is great for search
engines.

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